Toyota Motor Corporation (TMC) is a top ten Fortune Global 500 enterprise, and ranks among the world’s leading global corporations. Toyota is one of the world's largest automobile manufacturers, selling 7.5 million models annually on all five continents. Toyota is proud to be one of the most admired car makers of all time, an achievement the company believes stems from its dedication to customer satisfaction. Like many enterprises that have made their mark in history, Toyota has been shaped by a unique set of values and principles that have their roots in the company’s formative years in Japan. The Toyota story begins in the late 19th century, when Sakichi Toyoda invented Japan’s first power loom, which was to revolutionize the country’s textile industry. In January 1918, Sakichi founded the Toyota Spinning and Weaving Company, and with the help of his son, Kiichiro Toyoda, he fulfilled his lifelong dream of building an automatic loom in 1924. Two years later, he established Toyoda Automatic Loom Works.
Like his father, Kiichiro was an innovator, and during his visits to Europe and the U.S. in the 1920s he became deeply interested in the nascent automotive industry. Making the most of the £100,000 that Sakichi Toyoda received for selling the patent rights of his automatic loom, Kiichiro laid the foundations of Toyota Motor Corporation (TMC), which was established in 1937. From looms to cars, the Toyota experience has been a constant story of extending the frontiers of manufacturing.
Lexus made its debut in 1989 with the LS 400 premium luxury sedan. The LS was immediately hailed as an instant classic and one of the finest examples of automotive craftsmanship in the history of the industry. It remains an outstanding vehicle, its strengths complemented by exemplary customer service. From the first day, Lexus took a strong position in a highly competitive market, becoming one of the top-selling luxury car brands worldwide. Behind the success of Lexus design is the ground-breaking L-finesse design philosophy. Deeply rooted in Japanese culture, both traditional and modern, L-finesse expresses three core elements:
Incisive simplicity -
purity of seamless concept and design
Intriguing elegance -
a sense of depth that appeals to the emotions
Seamless anticipation -
a flawless anticipation that reflects the individsual’s needs and sense of value which is integral to the Japanese concept of hospitality.
Add to the above, another innovation from Lexus, the Lexus Hybrid Drive system, not only heightens performance and engine responsiveness but also helps to preserve our environment, which truly “Gives more to the driver, takes less from the world.” Lexus is constantly striving for ever higher standards of smart luxury – most thoughtfully designed and engineered luxury vehicles that you deserve. Lexus helps its customers to make the most of every moment and continues to drive our culture and our unique customer focus.
Since its establishment in March 1907, Daihatsu Motor Co., Ltd. has devoted its efforts to the mission of “creating small cars that are loved by people the world over.” Today, Daihatsu is pursuing this mission at an even higher level, with the aim of achieving further globalization.
The company has also created a new group slogan, “Innovation for Tomorrow,” as a pledge to its customers and society at large to seek innovation in every aspect of its corporate activities.
As a compact car specialist, Daihatsu has raised its importance in the Toyota Group. Daihatsu has been in particular specialty in adapting environmental and safety technologies from Toyota to the compact vehicles. Please look forward to Daihatsu’s new start toward the next 100 years of achievement.
Under the HINO brand, it represents the Toyota Group in the global market for heavy-duty trucks and buses. We also produce Toyota-badged vehicles on commission, including Toyota’s popular sport-utility vehicle, the 4Runner; the FJ Cruise; and Dyna and Toyoace trucks. We use the Toyota Production System to achieve continuing gains in productivity and in quality throughout our operations. We have adapted that system to our model line to offer customers the best-possible products at competitive prices. Our operations are growing globally in step with the globalization of the Toyota Group. The largest Hino plant outside Japan is a Thai operation established in 1964. it produces axle assemblies for Toyota’s new IMV model line, which includes pickup trucks and utility vehicles, as well as producing trucks under the HINO brand. Similarly, we manufacture parts in the United States for installation in Toyota vehicles produced in North America.